Oogly
- 2021
This project focuses on the creation of a brand identity for Oogly, a skincare brand catering to a new generation of consumers with the belief that regardless of race or gender, skin is universal.
→ Design Research
→ Branding & Identity
→ Graphic Design
→ Product Design
→ Web Design
The Skincare Industry is Worth Billions!
Yet the industry continues to favor women and those coming from privilege. A study found that only 37% of men interviewed reported using skincare on a daily basis and it largely has to do with what the current market looks like. - marketing and aesthetics clearly targetting women. However, the problem in the skincare industry isn’t just a gender problem. It’s a socioeconomic and sometimes even a race problem. There’s a clear gap in the market and skincare seems to be a “wealthy person’s game”
Gen Z: The Changemakers
Gen Z accounts for 40% of Global Consumers as of 2020 and they are demanding radical changes. They are placing a strong emphasis on radical transparency, purpose behind purchasing, along with strong brand aesthetics both online and offline. All of these are sweeping tendencies within Gen Z that seem to be leaving giants in the dust.
At Oogly, we’ve created your everyday routine, one that’s unfussy, unbiased, and unequivocally fair - no BS. Regardless of race or gender, skin is universal. As the largest organ of the body, your skin deserves to be cared for - and that’s what we’re here for!
*Photo’s taken by Brandie Wed